Breakfast is the most important meal of the day, and Brunchsin, at 26 Palaion Patron Germanou Street, is a Thessaloniki destination where brunch is celebrated in every possible way. What began in May 2021 as a family venture led by Spyros Taskos, his father Sotirios and other members of the family has now become a leading name in its field, with plans to establish its own franchise network and introduce its unique offerings to other parts of Greece.

What lies behind the success of a place that, by deconstructing the word “brunching”, has linked brunch with “sin” and given the egg its very own stage, where it is celebrated throughout the menu? Quite simply, a genuine passion for what began around five and a half years ago – a passion that has made us fall in love with it, too.

When Brunchsin first opened, drawing inspiration from Montreal, Canada, where brunch has been firmly established for around 20 years, the concept itself was certainly not unfamiliar in Thessaloniki. Yet this stylish venue managed to bring something different to the table and establish itself as a destination with a distinctive identity. From the very beginning, Brunchsin’s philosophy was centred around specialising in breakfast and everything egg-related, filling a clear gap in Thessaloniki’s market. Nowhere else, after all, can you find such an extensive range of egg recipes and such an original selection of breakfast dishes.

Over the years, Brunchsin has won a loyal following. It has become a familiar favourite for both locals and visitors to Thessaloniki and a striking example of a profitable concept built around a balanced approach to work and lifestyle.

Why Brunchsin?

First and foremost, because nowhere else will you find such an impressive selection of breakfast recipes inspired by cuisines from around the world, all based on nutritious, filling and deliciously fresh free-range eggs sourced from carefully selected farms.

The menu, created and prepared in-house by the venue’s Chef, Sotirios Taskos, is constantly evolving, with new additions and dishes introduced according to the seasons – including a host of new flavours at the moment. This gives customers the chance to discover something different on a regular basis.

Every recipe comes with potatoes and salad, creating a complete and satisfying meal that will keep you going for hours and can be enjoyed alongside your coffee or a refreshing cocktail.

Among the highlights are the Eggs Benedict, available in several tempting versions, including the Eggsluts: three scrambled eggs with smoked Metsovo cheese, bacon, chives, truffle mayonnaise and caramelised onions, served on a handmade English muffin.

Try the “Uneggspected” omelette, wrapped in a crêpe with cheese béchamel, pork shoulder and Cretan graviera; the “New Eggsperience” with spinach; or the Norwegian version with salmon. And, of course, one of the menu’s standout dishes is the “Guaca Maka Mole Chicken”, featuring crispy chicken served on a pancake with guacamole, Greek strained yoghurt, sweet-and-sour sauce and grated carrot.

Among the newest dishes combining savoury and sweet flavours, the Waffle & Eggs stands out. It features two fried eggs, mushrooms, bacon, bread and potatoes, accompanied by a sweet waffle with English cream and a forest-fruit sauce.

The menu also includes juicy “eggsecutive burgers” made with young beef mince, as well as bagels, club sandwiches, sweet and savoury pancakes, refreshing salads and fruitier options such as the seasonal fruit salad.

The keys to success

Built around fast service and a harmonious balance of flavours, Brunchsin’s character is reflected in its friendly, relaxed and contemporary setting. The space is occasionally refreshed and has become a favourite meeting point for groups of friends who regularly gather to enjoy the first meal of the day over coffee.

The carefully selected coffee range pairs perfectly with the food, while everything together – the original concept, the menu, the style of cuisine, the people, the décor, the space as a whole and its central location – is what makes Brunchsin stand out.

For the team behind it, the real key to success lies in the variety of dishes, the specialisation in eggs and the predominantly handmade creations that keep customers coming back time and again to discover more of the menu. Personal interaction is an important part of the experience, the service is friendly and the goal is simple: for every customer to leave satisfied and with a genuine sense that they have enjoyed excellent value for money.

That philosophy is also reflected in the pricing, which has remained stable without increases since the beginning, while consistency in both the quality of the food and the service, together with a continuous effort to improve, remains a priority.

Customers are a constant source of value

The result? A personal relationship with customers and a daily “good morning”, even when they are simply walking past without stopping. Customer feedback clearly demonstrates Brunchsin’s place at the top of their choices. For many, it is their first choice for brunch and often for their morning coffee, too, with the very idea of brunch now closely associated with number 26 Palaion Patron Germanou.

Alongside the business’s consistent use of the internet and social media, word-of-mouth remains its most powerful form of advertising, with one customer introducing another. Brunchsin has more than earned this reputation.

The owners themselves describe the small, everyday stories created by their customers, the word-of-mouth recommendations that have contributed to the venue’s success, and the hard work that goes into ensuring the smooth day-to-day running of the business as key milestones in its journey. Maintaining clear and consistent production procedures is equally important, helping to guarantee the quality and consistency of every dish.

For Brunchsin, its own journey and the people who choose it every day are among the most important drivers of its continued development.

The future

With all of the above in place, Brunchsin’s financial performance can only continue to move in a positive direction. The family’s ambition is to create its own franchise network and bring Brunchsin to other parts of Greece.

We have every reason to believe that this new chapter will be just as successful – and that before long, the motto “Taste the Sin, Just Brunch(sin)” will be heard far beyond Thessaloniki!