The women’s clothing store DRESSCODE has been located in the center of Thessaloniki, on 10 Grigoriou Palama Street, since 2013 when it first opened its doors. Its creator is Penny Toskidou, a woman with a deep love for women’s clothing, who decided to devote her energy and passion to the wonderful world of fashion.

She, however, wanted to create a different store, which would have as its compass the timeless shopping needs of the modern woman and not the ephemeral trends.

Clothes and accessories with character and style

This is how DRESSCODE came into being, having its own distinct character and its own philosophy, which is based on quality, innovation, but above all, Penny Toskidou’s unwavering faith and appreciation for Greek designers.

She herself has made sure to “exhibit” in the store a multitude of creations by Greek designers, which can give a different style and feel to women’s clothing. Until 2013, many of the Greek brands you will find at DRESSCODE were unknown in the Thessaloniki market. However, the women of the city – and not only – loved and trusted them, as they had nothing to envy from other famous brands, both in terms of quality and design. “This worked as something very fresh in the market of our city, with brands like Ioanna Kourbela, La vaca loca, Tag etc. to now make basic choices for women’s clothing needs”, notes Penny Toskidou.

Another “sensitivity” of hers is inclusion in fashion. “For me, style and quality clothing is not only about skinny silhouettes. The clothes in our store embrace the Mediterranean silhouette and “glorify” it. For us, a woman’s charm is non-negotiable and independent of body type. We just have to put the finishing touches, with clothes that will show it off,” concludes Penny.

The e-shop

A special mention certainly deserves the excellent DRESSCODE e-shop, with a wide range of products, which are highlighted through perfect photographic material and descriptions, making your shopping a pleasure. At the same time, all transaction security protocols are followed, offering you a completely flawless shopping experience.

Timelessness and refinement

For DRESSCODE, the biggest bet from the beginning was and is that of timelessness in clothing, and as it seems, it wins this bet every day.

After 11 years of continuous and successful course in the market of Thessaloniki and having acquired a large number of loyal followers, Penny has not stopped for a minute to keep her beliefs and her passion for women’s clothing intact, continuing to offer something different. “Both the love of fashion and the acceptance of our customers are the strongest motivations and I really feel proud of DRESSCODE”, she confesses to us.

Development and creation is a never-ending process, with ideas and inspirations never drying up. For DRESSCODE, development is a one-way street, which is why it has its sights set on a future full of continuous effort for development and innovation, through the promotion of style in all its aspects!